{"id":2707,"date":"2025-03-20T15:07:07","date_gmt":"2025-03-20T08:07:07","guid":{"rendered":"https:\/\/letrading.vn\/?p=2707"},"modified":"2025-05-20T16:39:24","modified_gmt":"2025-05-20T09:39:24","slug":"du-bao-nganh-thoi-trang-2025-thach-thuc-bua-vay","status":"publish","type":"post","link":"https:\/\/letrading.vn\/en\/du-bao-nganh-thoi-trang-2025-thach-thuc-bua-vay\/","title":{"rendered":"2025 Fashion Forecast: Pressure, Shifts, And Strategy"},"content":{"rendered":"<p><strong>KEY INSIGHTS \u00a0 \u00a0<\/strong><\/p>\n<ul>\n<li>80% of fashion executives expect no improvement in 2025.<\/li>\n<li>Sustainability has dropped in priority: only 18% of industry leaders rank it among the top three growth risks, down from 29% in 2024.<\/li>\n<li>70% cite declining consumer confidence and spending restraint as their primary concerns.<\/li>\n<\/ul>\n<p><strong>A CHALLENGING YEAR AHEAD<\/strong><\/p>\n<p>Even in stable times, fashion remains notoriously unpredictable &#8211; and 2025 promises heightened volatility. Cyclical economic downturns, persistent inflation, counterfeit surges, and evolving global trade dynamics continue to weigh heavily on the industry.<\/p>\n<p><strong>SLOW GROWTH TO CONTINUE<\/strong><\/p>\n<ul>\n<li>The fashion industry is likely to extend its sluggish performance into 2025, mirroring 2024. According to the annual BoF\u2013McKinsey survey, 39% of executives expect conditions to worsen, while only 20% anticipate improved consumer sentiment.<\/li>\n<li>Geographically, the sector may benefit from easing inflation and rising tourism in Europe, the resilient spending power of the U.S. upper class, and new growth momentum in Asia. While China remains a key market, macroeconomic uncertainty is pushing brands to shift focus to alternative Asian hubs \u2014 including Japan, South Korea, and India.<\/li>\n<\/ul>\n<p><strong>SPOTTING OPPORTUNITIES<\/strong><\/p>\n<ul>\n<li>To connect with evolving consumers, brands are expected to refine business models, broaden pricing strategies, and strengthen brand positioning. This shift fuels the rise of resale and off-price segments. Brands choosing not to enter these categories must clearly justify their premium value proposition.<\/li>\n<li>Brick-and-mortar retail is rebounding to pre-pandemic levels, requiring enhanced in-store experiences. As physical retail recovers, 2025 may also bring a structural reset to mass-market e-commerce platforms.<\/li>\n<\/ul>\n<p><strong>9 TRENDS DEFINING FASHION IN 2025<\/strong><\/p>\n<p>1.Rewiring Trade:<\/p>\n<p>Major economies are diversifying supply chains and sourcing from politically aligned nations, reconfiguring the map of global production.<\/p>\n<p>2.Asia\u2019s emerging growth hubs:<\/p>\n<p>With China\u2019s growth slowing, brands are shifting attention to markets like India, Japan, and South Korea.<img class=\" wp-image-2709 aligncenter\" src=\"https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/2.jpg\" alt=\"\" width=\"432\" height=\"287\" srcset=\"https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/2.jpg 599w, https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/2-300x199.jpg 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Dior Fall 2023 show in Mumbai \u2014 spotlighting India\u2019s new luxury fashion role<\/em><\/p>\n<p><strong>3.<\/strong>Redefining product discovery:<\/p>\n<p>Consumers are overwhelmed by choice. AI-driven tools will streamline product discovery and personalize content for better shopping experiences.<\/p>\n<p>4.The rise of the \u201cSilver Consumer\u201d:<\/p>\n<p>Shoppers aged 50+ now account for a significant portion of fashion spending. Brands must adapt strategies and product offerings to serve this increasingly influential demographic.<\/p>\n<p><img class=\" wp-image-2710 aligncenter\" src=\"https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/3.jpg\" alt=\"\" width=\"208\" height=\"312\" srcset=\"https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/3.jpg 292w, https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/3-200x300.jpg 200w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/p>\n<p style=\"text-align: center;\"><em>The \u201cSilver Generation\u201d commands growing global spending power<\/em><\/p>\n<p><strong>5.<\/strong>Value- driven consumption:<\/p>\n<p>Consumers are prioritizing value, accelerating growth in off-price, resale, and premium counterfeit markets.<\/p>\n<p><strong>6.<\/strong>The human factor in retail:<\/p>\n<p>In-store service quality becomes critical. Empowering retail associates to deliver personalized experiences will be key.<img class=\"alignnone wp-image-2711 aligncenter\" src=\"https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/4.jpg\" alt=\"\" width=\"514\" height=\"289\" srcset=\"https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/4.jpg 702w, https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/4-300x169.jpg 300w, https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/4-700x394.jpg 700w, https:\/\/letrading.vn\/wp-content\/uploads\/2025\/03\/4-539x303.jpg 539w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><em>75% of shoppers spend more after receiving high-quality service, according to the BoF \u2013McKinsey 2025 State of Fashion Report<\/em><\/p>\n<p style=\"text-align: left;\"><strong>7.<\/strong>Disruption of e-commerce platforms:<\/p>\n<p>Mass-market e-commerce players face pressure to reinvent their role in the fashion ecosystem amid changing consumer habits.<\/p>\n<p style=\"text-align: left;\"><strong>8.<\/strong>Smarter inventory management:<\/p>\n<p style=\"text-align: left;\">Brands are embracing tech and operational innovation to reduce overstock, minimize waste, and improve profitability.<\/p>\n<p style=\"text-align: left;\"><strong>9.<\/strong>Sustainability remains non- negotiable:<\/p>\n<p>Even as consumers remain hesitant to pay more for sustainable goods, regulatory and climate pressures demand continued action from fashion leaders.<\/p>\n<p style=\"text-align: right;\"><em>(Source: Business of Fashion)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KEY INSIGHTS \u00a0 \u00a0 80% of fashion executives expect no improvement in 2025. Sustainability has dropped in priority: only 18% of industry leaders rank it among the top three growth risks, down from 29% in 2024. 70% cite declining consumer confidence and spending restraint as&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[10],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.2","language":"en","enabled_languages":["vi","en"],"languages":{"vi":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/posts\/2707"}],"collection":[{"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/comments?post=2707"}],"version-history":[{"count":0,"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/posts\/2707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/media\/2708"}],"wp:attachment":[{"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/media?parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/categories?post=2707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letrading.vn\/en\/wp-json\/wp\/v2\/tags?post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}