24 Nov Sustainable Textiles: Cotton Els & Ecovero
COTTON ELS – THE FINEST OF COTTON FIBERS
- What is cotton ELS?
- ELS stands for Extra Long Staple cotton — a rare variety with fibers reaching up to 1.5 inches (approx. 3.81 cm), significantly longer and stronger than standard cotton.
- Representing less than 2% of global cotton production, ELS cotton is costly and limited in supply, making it a premium choice reserved for high-end garments.
- Why cotton ELS stands out
Exceptional shape retention
- Thanks to its tensile strength and resistance to abrasion, ELS cotton garments maintain their shape and color significantly longer than conventional cotton, even after repeated washes.
Naturally wrinkle-resistant
- The long fiber length minimizes creasing, producing a smooth fabric surface that needs little ironing, which is a major advantage over easily crumpled standard cotton.
Breathable & skin-friendly
- ELS cotton feels remarkably smooth and gentle against the skin, with superior airflow that keeps the wearer cool and comfortable, ideal for warm-weather wear.
Refined surface and natural luster
- Its extended fiber length ensures a smoother spinning process, resulting in uniform weave, a sleek finish, and elegant sheen, especially visible under natural light.
ECOVERO – THE NEXT GENERATION OF SUSTAINABLE VISCOSE
- Traditional viscose: A hidden cost
- Viscose has long been favored for its silk-like texture and wrinkle resistance. Yet behind its softness lies a resource-intensive production process.
- Conventional viscose manufacturing involves large volumes of harmful chemicals such as carbon disulfide and sulfuric acid, which pose environmental and occupational health risks.
- EcoVero: Breakthrough from responsible origins
Made from sustainably sourced wood
- EcoVero fibers are derived from wood certified by FSC and PEFC- two leading forest stewardship standards. This ensures responsible forestry and safeguards biodiversity.
Lower emissions, less energy
- EcoVero production reduces CO₂ emissions and energy usage by up to 50% compared to conventional viscose. Water and chemicals are recycled to minimize resource consumption.
Soft, breathable, and biodegradable
- Like traditional viscose, EcoVero is silky-smooth and breathable, but now enhanced with sustainability. It is ideal for direct-to-skin garments like shirts and dresses.
- At the end of its lifecycle, EcoVero is fully biodegradable, helping reduce textile waste and environmental impact.
Source: The Business of Fashion


